Worthmore Jewelers began in 1994 in the heart of Midtown Atlanta. The store started with a mission to combine strikingly beautiful jewelry with an adventurous, unique atmosphere. The Worthmore approach has always been to embrace the strange and build a passionate team through open-mindedness and honest communication.

After great success with the Atlanta store, an art gallery was renovated to house the second Worthmore location on the Decatur Square in 2008.

With its gallery roots, it was only natural for Worthmore owners Harris and Geri Botnick to begin displaying and selling fine art in the Decatur store. After seeing the positive reaction from customers, Worthmore decided to incorporate art into the Midtown Atlanta location offerings as well.

It all paid off too because, in 2013, Worthmore Jewelers’ Decatur store won Coolest Store in America by InStore Magazine. Jewelers’ Circular Keystone (JCK) also ranked Worthmore as the number three jewelry retailer out of 25,000 in the United States in 2013. Worthmore has been named “Best in Atlanta” by Atlanta magazine, Creative Loafing, Insite, CBS News, Southern Voice, and the Sunday Paper, as well as “Best of Yelp” and “Best to do Business With” in the jewelry trade.

Harris, Geri, and the entire Worthmore Jewelers team strive every day to provide the best in fine jewelry, watches, custom design, and art with above and beyond customer service.